NORCAS

This is the largest commercial project that Norwich based Lee Blanchflower Photography had undertaken to date. The work spanned across 5 months and consisted of over 30 individual commercial photography scenarios and 4000 images.

Lee was commissioned for the project by renowned Marketing and advertising Agency Osbornenash, whose have worked on behalf of Norcas for a long period..

The brief was to create a diverse portfolio of contemporary, edgy images that Norcas could use throughout their brand new website and literature, reflecting all aspects of the charities vision which was

‘for a place where everyone can achieve their potential, free from the problems caused by addictive behaviours.’

Lee’s passion for people and historical experiences working with individuals suffering with alcohol and drug dependency, provided Lee with the building blocks to produce realistic, artistic images which reflected true to life scenarios that many people may have never experienced. The image content was one of sending a clear message as to the challenges and struggles facing individuals from every conceivable social background and every age in society.